rallying cry

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WordNet Dictionary
	Definition:		[n]  a yell intended to rally a group of soldiers in battle [n]  a slogan used to rally support for a cause; "a cry to arms"
	Synonyms:		battle cry, war cry, war whoop
	See Also:		call, catchword, cry, motto, outcry, shibboleth, shout, slogan, vociferation, yell