conceptualization

Pronunciation:			kuns'epchwuluz`eyshun
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WordNet Dictionary
	Definition:		[n]  inventing or contriving an idea or explanation and formulating it mentally [n]  an elaborated concept
	Synonyms:		conceptualisation, conceptualisation, conceptuality, formulation
	See Also:		approach, attack, concept, conception, construct, creating by mental acts, framing, perception, plan of attack